B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- consumer trust rate for consumers (2025)
84% of people are more likely to trust a brand if they use UGC in their marketing campaigns.
- Secondary citation of an unnamed 'recent study'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
argil.ai
Primary
Tier C
https://www.argil.ai/blog/what-does-ugc-mean-in-2025-why-its-the-future-of-creator-led-marketing ↗
Source Article
UGC Meaning: What Is a UGC Creator in 2025?
Original Research
argil.ai
· Original study ↗
Methodology
Cited as 'a recent study' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% consumer trust rate. Source: argil.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-brand-trust-84-percent
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<blockquote cite="https://lighthousedata.io/data/ugc-brand-trust-84-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer trust rate for consumers<br><small>Source: argil.ai (2025) · <a href="https://lighthousedata.io/data/ugc-brand-trust-84-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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