B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.21%
5.21% -- engagement share for Instagram (2022-02)
Instagram accounted for 5.21% of total engagements for the #2222 / #22222 trend.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.21%
Unit
Percentage
Data Vintage
2022-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
frrole.ai
Primary
Tier B
https://fluodigital.com/this-unique-date-trend-22222-is-being-tackled-by-brands/ ↗
Source Article
This 'Unique Date Trend #22222' is being tackled by brands - Fluo Digital
Brands put out their finest creatives and move ahead with topical visuals on 22.02.2022, a mathematical rarity. The fact that the special date falls on a Tuesday has piqued the interest of the internet. Due to the fact that this is a random occurrence, the internet has gone crazy and coined the term…
Original Research
frrole.ai
· Original study ↗
Methodology
Share of #22222 trend engagements by platform, per frrole.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 5.21% engagement share. Source: frrole.ai (2022-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twosday-engagements-instagram-share-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twosday-engagements-instagram-share-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.21%</strong> -- engagement share for Instagram<br><small>Source: frrole.ai (2022-02) · <a href="https://lighthousedata.io/data/twosday-engagements-instagram-share-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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