B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22%
22% -- engagement share for Instagram Reels (2025)
Instagram Reels account for 22% of total engagement on Instagram.
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Lighthouse Research Team
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Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.monkeywrench.in/the-reel-deal-how-reels-and-stories-are-impacting-brand-awareness/ ↗
Source Article
Best Digital Marketing Agency in Kolkata | Monkey Wrench
Reels and Stories: Boosting The Brand Awareness Today
May 7, 2025
Have you ever heard of Ganji Chudail? We bet you have!
An animated, quirky, green-skinned, bald witch who has a better social life than most of us. Majedar Kahani (Funny Story), a popular YouTube channel with more than 9 million subsc…
Original Research
Statista
· Original study ↗
Methodology
Cited from Statista
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels: 22% engagement share. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-reels-engagement-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-reels-engagement-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- engagement share for Instagram Reels<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/instagram-reels-engagement-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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