B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- weekly population reach for TV (all forms) weekly reach of a country's population (2017)
TV reaches approximately 90% of a country's population in a week.
- Approximate figure compiled from an initial 19 countries in The Global TV Deck
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Global TV Group
Primary
Tier B
https://www.thinkbox.tv/news-and-opinion/opinion/bringing-the-tv-world-together-by-katty-roberfroid ↗
Source Article
Bringing the TV world together, by Katty Roberfroid
At a time when brand safety, measurement, effectiveness and transparency are all centre stage in the world of advertising, there is one world medium standing the test of time. Guess which one? Yes, it’s TV. Don’t pretend you’re surprised. The endurance of TV across countries, continents and generati…
Original Research
The Global TV Group
· Original study ↗
Methodology
Aggregate figure from The Global TV Deck, compiled from audience measurement sources including BARB 2016, RTL's TV Key Facts 2017, Eurodata TV Worldwide, Médiamétrie and Kantar Ibope Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV (all forms) weekly reach of a country's population: 90% weekly population reach. Source: The Global TV Group (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-weekly-population-reach
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<blockquote cite="https://lighthousedata.io/data/tv-weekly-population-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- weekly population reach for TV (all forms) weekly reach of a country's population<br><small>Source: The Global TV Group (2017) · <a href="https://lighthousedata.io/data/tv-weekly-population-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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