B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
97%
97% -- weekly population reach for OUTFRONT Portland OOH (2025)
OUTFRONT reaches 97% of the Portland market each week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Geopath
Primary
Tier B
https://qa.outfront.dev/blog/food-carts-craft-beer-billboards-outfront-portland ↗
Source Article
Food Carts, Craft Beer, and Billboards - OUTFRONT in Portland | Brand Central Station | OUTFRONT
Food Carts, Craft Beer, and Billboards - OUTFRONT in Portland
August 20, 2025
In his book Shoe Dog, Phil Knight, founder of Beaverton, Oregon-based Nike wrote about the Oregon Trail, “The cowards never started, and the weak died along the way – that leaves us.” This pioneer mentality is deeply woven…
Original Research
Geopath
· Original study ↗
Methodology
Source cited as Geopath; OOH audience measurement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OUTFRONT Portland OOH: 97% weekly population reach. Source: Geopath (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfront-portland-weekly-reach-97
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<blockquote cite="https://lighthousedata.io/data/outfront-portland-weekly-reach-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- weekly population reach for OUTFRONT Portland OOH<br><small>Source: Geopath (2025) · <a href="https://lighthousedata.io/data/outfront-portland-weekly-reach-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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