B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
98%
98% -- weekly population reach for OUTFRONT Out of Home Atlanta DMA (2025)
OUTFRONT Out of Home reaches 98% of the Atlanta DMA population every week with OOH media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/markets/atlanta ↗
Source Article
Atlanta Billboards | OUTFRONT OOH Ads
Atlanta
BILLBOARDS &
OOH ADVERTISING
Atlanta ranks as the 7th largest DMA in the U.S. and secures its place as a top-10 market for national advertisers. With a population of more than 6M and commuters traveling an average 70-minutes per-day to and from work, it only makes sense that OUTFRONT Out of …
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Platform official market page claiming OOH media reach of DMA population weekly
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OUTFRONT Out of Home Atlanta DMA: 98% weekly population reach. Source: OUTFRONT Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outfront-atlanta-ooh-weekly-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outfront-atlanta-ooh-weekly-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- weekly population reach for OUTFRONT Out of Home Atlanta DMA<br><small>Source: OUTFRONT Media (2025) · <a href="https://lighthousedata.io/data/outfront-atlanta-ooh-weekly-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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