B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
98%
98% -- weekly population reach for Out-of-home advertising (UK) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unidentified
Primary
Tier C
https://seenoutdoor.co.uk/what-are-the-different-types-of-outdoor-advertising/ ↗
Source Article
What are the Different Types of Outdoor Advertising | Seen
01 Mar What are the Different Types of Outdoor Advertising
Welcome to our blog page, where we will explore the different types of outdoor advertising. Out-of-home advertising is a powerful marketing tool that allows businesses to reach a wide audience and create brand awareness.
Recently, a survey s…
Original Research
Unidentified
· Original study ↗
Methodology
Cited in Seen Outdoor blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-home advertising (UK): 98% weekly population reach. Source: Unidentified (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-reach-uk-population-weekly-98
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<blockquote cite="https://lighthousedata.io/data/ooh-reach-uk-population-weekly-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- weekly population reach for Out-of-home advertising (UK)<br><small>Source: Unidentified (2024) · <a href="https://lighthousedata.io/data/ooh-reach-uk-population-weekly-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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