B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- audience share for Tumblr (2014)
According to comScore cited by Tumblr, 25% of active gamers use Tumblr.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
comScore
Primary
Tier B
https://www.adexchanger.com/ad-exchange-news/wednesday-11262014/ ↗
Source Article
MoPub CEO Leaves; Tumblr Install Ads
Original Research
comScore
· Original study ↗
Methodology
comScore data cited by Tumblr in blog post announcing Tumblr Sponsored Apps ad format
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tumblr: 25% audience share. Source: comScore (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tumblr-active-gamers-audience-share-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tumblr-active-gamers-audience-share-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- audience share for Tumblr<br><small>Source: comScore (2014) · <a href="https://lighthousedata.io/data/tumblr-active-gamers-audience-share-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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