B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- trust rate for online health resources for Physician-posted healthcare resources (2016)
60% of patients said the most trusted healthcare resources online are those posted by physicians and doctors.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PricewaterhouseCoopers
Primary
Tier B
https://referralmd.com/why-storytelling-should-be-the-focus-for-your-medical-marketing/ ↗
Source Article
Why Storytelling Should Be The Focus For Your Medical Marketing
Many of those in the medical and healthcare industry has moved on from stale marketing techniques that are no longer as effective as they once were, such as advertising in the yellow pages, TV, or sending direct mail flyers.
According to a report by Demand Metric, 86% of people ignore TV advertiseme…
Original Research
PricewaterhouseCoopers
· Original study ↗
Methodology
PricewaterhouseCoopers survey
Methodology documented
Segmentation
IndustryHealthcare
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
Physician-posted healthcare resources: 60% trust rate for online health resources. Source: PricewaterhouseCoopers (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trusted-healthcare-resources-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trusted-healthcare-resources-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- trust rate for online health resources for Physician-posted healthcare resources<br><small>Source: PricewaterhouseCoopers (2016) · <a href="https://lighthousedata.io/data/trusted-healthcare-resources-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.