B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- endorsement trust rate for women athletes (2024)
57% of consumers trust that women athletes believe in the products they promote.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/articles/beyond-viewership-why-womens-sports-sponsorships-drive-… ↗
Source Article
Beyond Viewership: Why Women's Sports Sponsorships Drive Deeper Brand Engagement | Parity
Beyond Viewership: Why Women's Sports Sponsorships Drive Deeper Brand Engagement
Tara Davis-Woodhall (USA) and Jasmine Moore (USA) celebrate after winning gold and bronze in the women’s long jump during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Thursday, Aug. 8, …
Original Research
Parity
· Original study ↗
Methodology
Parity consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women athletes: 57% endorsement trust rate. Source: Parity (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-women-athletes-endorsements-57
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<blockquote cite="https://lighthousedata.io/data/trust-women-athletes-endorsements-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- endorsement trust rate for women athletes<br><small>Source: Parity (2024) · <a href="https://lighthousedata.io/data/trust-women-athletes-endorsements-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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