B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- endorsement trust rate for US sports fans (2025)
68% of all U.S. sports fans trust endorsements from professional women athletes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/articles/from-cause-campaigns-to-collabs-activations-that-delive… ↗
Source Article
From Cause Campaigns to Collabs: Activations That Deliver | Parity
From Cause Campaigns to Collabs: Activations That Deliver
The data is in: here’s what fans respond to (and what they don’t).
It’s not enough to slap a logo on a jersey and call it a day. Today’s fans are looking for action and they’re rewarding the brands that deliver. According to Parity’s latest r…
Original Research
Parity
· Original study ↗
Methodology
Parity survey research on women's sports sponsorship activations
Methodology documented
Segmentation
Industrysports_fitness
RegionUS
Cite this stat
Plain Text
US sports fans: 68% endorsement trust rate. Source: Parity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-athlete-endorsement-trust-2025
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<blockquote cite="https://lighthousedata.io/data/women-athlete-endorsement-trust-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- endorsement trust rate for US sports fans<br><small>Source: Parity (2025) · <a href="https://lighthousedata.io/data/women-athlete-endorsement-trust-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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