B
Evidence Grade B
Graded
under review
Safe to Cite
Current
81%
81% -- consumer trust in recommendations rate for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://antavo.com/blog/referral-programs/ ↗
Source Article
How to Use Referral Programs to Generate Brand Loyalty
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study cited by Antavo
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 83% | |
| 2019 | 83% | 0% |
| 2020 | 92% | +10.8% |
| 2026 (current) | 81% | -12.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% consumer trust in recommendations rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-recommendations-over-businesses
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-recommendations-over-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumer trust in recommendations rate for consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/trust-recommendations-over-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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