B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- consumer trust in recommendations rate for consumers (2020)
92% of consumers trust recommendations from others – even people they do not know well – over branded content.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Atisfy Announces Atisfyre
Singapore, June 2020: atisfy, a data-driven technology company that powers global brands to drive more sales has announced plans to release a revolutionary product called atisfyre™ that will help millions of influencers connect with leading brands across the world. This will enable atisfy’s enterpri…
Methodology
Cited in company press release; original study not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 83% | |
| 2019 | 83% | 0% |
| 2020 (current) | 92% | +10.8% |
| 2026 | 81% | -12.0% |
Segmentation
IndustryInfluencer Marketing
RegionGlobal
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 92% consumer trust in recommendations rate. Source: (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-recommendations-92
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-recommendations-92" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- consumer trust in recommendations rate for consumers<br><small>Source: (2020) · <a href="https://lighthousedata.io/data/consumers-trust-recommendations-92" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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