B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- consumer trust in recommendations rate for consumers (2019)
83% of consumers completely or somewhat trust recommendations from family, colleagues, and friends about products and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://linchpinseo.com/beginners-guide-to-word-of-mouth-marketing/ ↗
Source Article
The Beginners Guide To Word of Mouth Marketing For 2019 | Linchpin SEO
Building a successful business often requires years or even decades of dedication and hard work to fully establish the brand and products or services you provide. One of the most important elements of maintaining a successful business one you have launched it involves marketing. Without marketing, s…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 83% | |
| 2019 (current) | 83% | 0% |
| 2020 | 92% | +10.8% |
| 2026 | 81% | -12.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 83% consumer trust in recommendations rate. Source: Nielsen (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-family-recommendations-83
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-trust-family-recommendations-83" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumer trust in recommendations rate for consumers<br><small>Source: Nielsen (2019) · <a href="https://lighthousedata.io/data/consumers-trust-family-recommendations-83" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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