B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
46%
46% -- share of consumers trusting online reviews as much as personal recommendations for consumers (2023)
46% of consumers trust online reviews as much as personal recommendations according to a survey by BrightLocal.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.techmarketingengine.com/2023/11/28/boost-trust-conversions-review-request-strategy/ ↗
Source Article
How IT Businesses Can Boost Trust & Conversions with a Review Request Strategy | Tech Marketing Engine
Building trust with potential clients is paramount if you want to have a successful business. Trust not only fosters long-term relationships but also serves as a catalyst for increasing conversions.
In this digital age, where online presence plays a pivotal role, leveraging customer reviews can be a…
Original Research
BrightLocal
· Original study ↗
Methodology
Survey by BrightLocal, as cited by Tech Marketing Engine
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 46% share of consumers trusting online reviews as much as personal recommendations. Source: BrightLocal (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-online-reviews-as-personal-recommendations-brightlocal
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<blockquote cite="https://lighthousedata.io/data/trust-online-reviews-as-personal-recommendations-brightlocal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share of consumers trusting online reviews as much as personal recommendations for consumers<br><small>Source: BrightLocal (2023) · <a href="https://lighthousedata.io/data/trust-online-reviews-as-personal-recommendations-brightlocal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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