B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- video views growth rate for The Hollywood Reporter (TrueView ads) (2011)
The Hollywood Reporter experienced a 21% increase in video views after implementing TrueView ads.
- Self-reported case study result from a single publisher (The Hollywood Reporter)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
https://adsense.googleblog.com/2011/10/ ↗
Source Article
Inside AdSense
Original Research
Google
· Original study ↗
Methodology
Partner-reported results cited by Google; single publisher case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Hollywood Reporter (TrueView ads): 21% video views growth rate. Source: Google (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trueview-hollywood-reporter-video-views-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trueview-hollywood-reporter-video-views-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- video views growth rate for The Hollywood Reporter (TrueView ads)<br><small>Source: Google (2011) · <a href="https://lighthousedata.io/data/trueview-hollywood-reporter-video-views-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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