B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- video views growth rate for TikTok NARS The Multiple content (2025-12)
Video views on TikTok relating to NARS' The Multiple rose by 28% over a 48-hour period.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campfire
Primary
Tier B
https://topstyleshop.co.uk/2025/12/12/tiktok-data-shows-thoughtful-indulgence-gifts-set-to-be-top-ch… ↗
Source Article
TikTok data shows ‘Thoughtful Indulgence’ gifts set to be top choice this Christmas - NTSI Top Style Shop
With Christmas less than a month away, Brits are flooding social media for gift inspiration – and new analysis from social-first agency Campfire shows a new trend emerging that’s set to take gift giving by storm.
It’s dubbed the trend “Thoughtful Indulgence”, summing up the gifts appearing across yo…
Original Research
Campfire
· Original study ↗
Methodology
Campfire SPARK trend-tracking tool analysis of TikTok views
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok NARS The Multiple content: 28% video views growth rate. Source: Campfire (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-nars-multiple-views-growth-28
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<blockquote cite="https://lighthousedata.io/data/tiktok-nars-multiple-views-growth-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- video views growth rate for TikTok NARS The Multiple content<br><small>Source: Campfire (2025-12) · <a href="https://lighthousedata.io/data/tiktok-nars-multiple-views-growth-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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