49%
49% -- purchase intent increase for Tropicana Single Serve on-the-go bottle packaging (new 250/300ml design), among chilled not-from-concentrate juice buyers aged 25-64 (2019-07)
Tropicana's modernised single serve bottle design indicated a 49% increase in purchase intent among chilled not-from-concentrate juice buyers aged 25-64 in pre-launch testing conducted by PRS IN VIVO in July 2019.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
PRS IN VIVO consumer research study of Tropicana Single Serve packaging with chilled not from concentrate juice buyers (25-64 year olds), pre-launch packaging testing cited by Tropicana marketing manager Caroline Wilding
<blockquote cite="https://lighthousedata.io/data/tropicana-packaging-purchase-intent-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- purchase intent increase for Tropicana Single Serve on-the-go bottle packaging (new 250/300ml design), among chilled not-from-concentrate juice buyers aged 25-64<br><small>Source: PRS IN VIVO (2019-07) · <a href="https://lighthousedata.io/data/tropicana-packaging-purchase-intent-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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