B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
2
2 -- meta ads median roas for Meta ads across ~35,000 ecommerce brands (15 verticals, Triple Whale panel) (2025-12)
The overall median ROAS for Meta ads across ~35,000 ecommerce brands in 2025 was 1.86x according to Triple Whale benchmarks.
- Single-channel Meta-attributed median ROAS
- Platform-reported ROAS can over-credit paid channels
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025-12
Entity
Sample Size
35,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://roas-calculator.org/tools/ecommerce-roas-calculator ↗
Source Article
Ecommerce ROAS Calculator — Free True Profit Tool for Shopify & WooCommerce
Ecommerce ROAS Calculator
Calculate your TRUE ecommerce ROAS including product costs (COGS). See if your ads are actually profitable after all costs.
Ecommerce ROAS Calculator
Your Ecommerce Results
Highly ProfitableStandard ROAS
5.00×
True ROAS
3.00×
Break-even ROAS
1.67×
Gross Profit
$3,000
Net Pr…
Original Research
Triple Whale
· Original study ↗
Methodology
Platform-attributed revenue ÷ spend; Meta-specific; 15 verticals; report last updated April 7, 2026. Cited via roas-calculator.org benchmark compilation.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta ads across ~35,000 ecommerce brands (15 verticals, Triple Whale panel): 2 meta ads median roas. Source: Triple Whale (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triple-whale-meta-ads-median-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/triple-whale-meta-ads-median-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- meta ads median roas for Meta ads across ~35,000 ecommerce brands (15 verticals, Triple Whale panel)<br><small>Source: Triple Whale (2025-12) · <a href="https://lighthousedata.io/data/triple-whale-meta-ads-median-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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