B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- meta ads median roas for Meta ads across 6 ecommerce verticals (AdAmigo.ai panel) (2026)
AdAmigo.ai reported an overall median Meta ads ROAS of 2.79× across 6 ecommerce verticals in 2026.
- Single-channel Meta-only median across 6 ecommerce verticals
- Narrower cohort compared to broader panels
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
AdAmigo.ai
Primary
Tier B
https://roas-calculator.org/tools/ecommerce-roas-calculator ↗
Source Article
Ecommerce ROAS Calculator — Free True Profit Tool for Shopify & WooCommerce
Ecommerce ROAS Calculator
Calculate your TRUE ecommerce ROAS including product costs (COGS). See if your ads are actually profitable after all costs.
Ecommerce ROAS Calculator
Your Ecommerce Results
Highly ProfitableStandard ROAS
5.00×
True ROAS
3.00×
Break-even ROAS
1.67×
Gross Profit
$3,000
Net Pr…
Original Research
AdAmigo.ai
· Original study ↗
Methodology
Meta-specific; 6 ecommerce verticals; report published May 24, 2026; narrower cohort than Triple Whale's ~35K-brand panel (which reports 1.86× overall).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta ads across 6 ecommerce verticals (AdAmigo.ai panel): 3 meta ads median roas. Source: AdAmigo.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adamigo-meta-ads-median-roas-2026
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<blockquote cite="https://lighthousedata.io/data/adamigo-meta-ads-median-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- meta ads median roas for Meta ads across 6 ecommerce verticals (AdAmigo.ai panel)<br><small>Source: AdAmigo.ai (2026) · <a href="https://lighthousedata.io/data/adamigo-meta-ads-median-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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