B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- email engagement lift for personalized triggered emails (2023)
Consumers are 25% more likely to engage with personalized triggered emails compared to non-personalized emails.
- Secondary source citing an Experian study without specifying the original publication date or methodology details.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://www.micromenders.com/2023/09/04/leveraging-email-automation-to-improve-your-productivity/ ↗
Source Article
Leveraging email automation to improve your productivity
Email automation is the process of using software to automatically send emails based on certain criteria. This can free up your time so you can focus on other tasks, and it can also help you improve the results of your email marketing campaigns.
What is email automation?
Email automation is a tool t…
Original Research
Experian
· Original study ↗
Methodology
Cited study by Experian; secondary source citing original research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 25% | |
| 2023 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized triggered emails: 25% email engagement lift. Source: Experian (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triggered-email-engagement-lift-experian
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<blockquote cite="https://lighthousedata.io/data/triggered-email-engagement-lift-experian" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- email engagement lift for personalized triggered emails<br><small>Source: Experian (2023) · <a href="https://lighthousedata.io/data/triggered-email-engagement-lift-experian" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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