B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- click through rate growth for Triggered email messages (Q2 2015)
Click-through rates on triggered email messages increased by 25 percent quarter-over-quarter in Q2 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
Q2 2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Epsilon
Primary
Tier B
https://emailopshop.com/5-keys-to-success-with-triggered-email-campaigns/ ↗
Source Article
5 keys to success with triggered email campaigns - Email Optimization Shop by Jeanne Jennings
Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot.
The Q2 2015 Email Trends and Benchmark Report, published by Epsilon, showed benchmarks for business-as-usual (BAU) message open and click-through rates were 31 percent and 4 percent, res…
Original Research
Epsilon
· Original study ↗
Methodology
From about 10 percent to 12 percent quarter-over-quarter; Epsilon Q2 2015 Email Trends and Benchmark Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Triggered email messages: 25% click through rate growth. Source: Epsilon (Q2 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/triggered-email-ctr-growth-q2-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/triggered-email-ctr-growth-q2-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate growth for Triggered email messages<br><small>Source: Epsilon (Q2 2015) · <a href="https://lighthousedata.io/data/triggered-email-ctr-growth-q2-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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