B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- click through rate growth for Pages with FAQ schema (Thrillax test) (2026)
Pages implemented with FAQ schema saw an 18% increase in CTR compared to the control group over a 4-month tracking period.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
70
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thrillax
Primary
Tier A
https://www.thrillax.com/question-driven-content-ai-search/ ↗
Source Article
AI Prefers Questions
Why Structured, Question-Driven Content Performs Better in AI Search
The 58% Increase
We ran a simple test.
Instead of rewriting content, building new links, or changing keywords, we did just one thing:
We reformatted blog headers from statements into questions.
Within three months, AI-driven visits…
Original Research
Thrillax
· Original study ↗
Methodology
First-party test: 35 pages with FAQ schema vs 35 control, 4 months tracked
Methodology documented
Segmentation
IndustryMedia
Company SizeMid-market
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Pages with FAQ schema (Thrillax test): 18% click through rate growth. Source: Thrillax (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-increase-faq-schema
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-increase-faq-schema" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- click through rate growth for Pages with FAQ schema (Thrillax test)<br><small>Source: Thrillax (2026) · <a href="https://lighthousedata.io/data/ctr-increase-faq-schema" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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