B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- marketing cost reduction for Trident Marketing (2007-2013)
Trident Marketing decreased marketing costs by 30% by using analytics to determine the optimal bid amount per click on keywords.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2007-2013
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM
Primary
Tier B
https://www.enablemarketing.ie/big-data-changing-marketing/ ↗
Source Article
Big data is changing digital marketing through personalisation
Image by Rawpixel.com / shutterstock.com
Introduction
Big Data is an exciting new development in computing that is revolutionising marketing and commerce in general. This article will define Big Data and outline how organisations are using it to become customer centric. It will outline a new ‘consum…
Original Research
IBM
· Original study ↗
Methodology
Case study by IBM on Trident Marketing's predictive analytics implementation
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
Trident Marketing: 30% marketing cost reduction. Source: IBM (2007-2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trident-marketing-cost-reduction-30pct
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<blockquote cite="https://lighthousedata.io/data/trident-marketing-cost-reduction-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- marketing cost reduction for Trident Marketing<br><small>Source: IBM (2007-2013) · <a href="https://lighthousedata.io/data/trident-marketing-cost-reduction-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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