B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- marketing cost reduction for B2B companies using marketing automation (2014)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Unnamed analyst firm
Primary
Tier C
https://motarme.com/what-is-marketing-automation/ ↗
Source Article
What is Marketing Automation? - Motarme - B2B Lead Generation
Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can
increase revenue by 20% and
reduce marketing costs by 25%. But when I’m out meeting clients a lot of senior managers are not familiar with the term or what it means. …
Original Research
Unnamed analyst firm
· Original study ↗
Methodology
Attributed to an unnamed analyst firm estimate; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies using marketing automation: 25% marketing cost reduction. Source: Unnamed analyst firm (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-automation-cost-reduction-25
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<blockquote cite="https://lighthousedata.io/data/marketing-automation-cost-reduction-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- marketing cost reduction for B2B companies using marketing automation<br><small>Source: Unnamed analyst firm (2014) · <a href="https://lighthousedata.io/data/marketing-automation-cost-reduction-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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