B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- review reading rate for travelers (2024)
72% of travelers frequently read reviews before booking accommodation.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/booking-com-visibility-booster-is-it-worth-the-investment-for-ho… ↗
Source Article
Booking.com Visibility Booster: Is it Worth the Investment for Hotels and Property Owners?
Booking.com Visibility Booster: Is it Worth the Investment for Hotels and Property Owners?
Booking.com is one of the leading travel and tourism websites, with over 511 million visits and over 28 million listings. Because of this, there's no denying that businesses should seize every opportunity to s…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Cited as 'recent surveys' without named source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 72% | |
| 2024 (current) | 81% | +12.5% |
| 2025 | 81% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 72% review reading rate. Source: mara-solutions.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-read-reviews-before-booking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-read-reviews-before-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- review reading rate for travelers<br><small>Source: mara-solutions.com (2024) · <a href="https://lighthousedata.io/data/travelers-read-reviews-before-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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