B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- booking abandonment due to poor digital experience for Online travel bookers (2025)
52% of travelers abandon an online booking specifically because of a poor digital experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SiteMinder
Primary
Tier B
https://www.zealconnect.com/blogs/why-travelers-abandon-travel-booking-platform-booking-engine-featu… ↗
Source Article
Why Travelers Abandon Your Travel Booking Platform: How to Fix it
TL;DR
This guide is for travel agencies getting traffic but not conversions. It identifies the four exact stages where travelers abandon a booking and maps the five booking engine features that eliminate each drop-off. If your travel booking platform is losing sales, you should be closing; the probl…
Original Research
SiteMinder
· Original study ↗
Methodology
Survey of 12,000 travelers across 14 countries (SiteMinder Changing Traveler Report 2025)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online travel bookers: 52% booking abandonment due to poor digital experience. Source: SiteMinder (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-abandon-poor-digital-experience-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-abandon-poor-digital-experience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- booking abandonment due to poor digital experience for Online travel bookers<br><small>Source: SiteMinder (2025) · <a href="https://lighthousedata.io/data/travelers-abandon-poor-digital-experience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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