B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- booking abandonment due to poor digital experience for online travelers (2025)
52% of travelers abandon an online booking specifically due to a poor digital experience rather than price.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SiteMinder
Primary
Tier C
https://www.zealconnect.com/blogs/booking-engine-software-due-diligence-checklist/ ↗
Source Article
Technical Due Diligence Checklist for Booking Engine Software
TLD;R
This guide is for everyone at a travel agency who has a say in choosing booking engine software the founder, the CEO, the operations head, the finance director, and the technology manager. It covers a six-area checklist you can use before signing with any vendor: integration depth, system perf…
Original Research
SiteMinder
· Original study ↗
Methodology
Attributed to SiteMinder's Changing Traveler Report 2025; abandonment driven by digital experience rather than price
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online travelers: 52% booking abandonment due to poor digital experience. Source: SiteMinder (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/booking-abandonment-digital-experience-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/booking-abandonment-digital-experience-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- booking abandonment due to poor digital experience for online travelers<br><small>Source: SiteMinder (2025) · <a href="https://lighthousedata.io/data/booking-abandonment-digital-experience-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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