B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- personalization preference rate for travelers (2026)
82% of travelers value personalization in a B2C booking channel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Travelport Digital
Primary
Tier C
https://www.zealconnect.com/blogs/what-is-a-travel-portal-b2b-vs-b2c-vs-b2b2c/ ↗
Source Article
What Is a Travel Portal? B2B vs B2C vs B2B2C Explained
Table of Contents
- What Is a Travel Portal and Why Does It Matter for Travel Agencies?
- What Is a B2B Travel Portal and Who Should Use It?
- Who Should Choose a B2B Travel Portal?
- Understanding B2C Travel Portals
- What Is a B2B2C Travel Portal and Why It's the Hybrid Solution?
- How Do B2B, B2C…
Original Research
Travelport Digital
· Original study ↗
Methodology
Attributed to Travelport Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 82% personalization preference rate. Source: Travelport Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traveler-personalization-value
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traveler-personalization-value" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- personalization preference rate for travelers<br><small>Source: Travelport Digital (2026) · <a href="https://lighthousedata.io/data/traveler-personalization-value" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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