B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- personalization preference rate for shoppers (2019)
80% of shoppers are more likely to do business with a brand when they provide personalized experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Instapage
Primary
Tier C
https://technweb.com/blog/crm-strategy ↗
Source Article
Does CRM Strategy Really Matter for eCommerce Businesses?
Does CRM Strategy Really Matter for eCommerce Businesses?
Have you ever wondered, “What does CRM stand for?” If so, you’re not alone. The question gets asked more than 8,000 times on Google each month. That’s because CRM is becoming a household term. It stands for Customer Relationship Management, a…
Original Research
Instapage
· Original study ↗
Methodology
Instapage figure cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 80% personalization preference rate. Source: Instapage (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-shopper-80
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<blockquote cite="https://lighthousedata.io/data/personalization-shopper-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- personalization preference rate for shoppers<br><small>Source: Instapage (2019) · <a href="https://lighthousedata.io/data/personalization-shopper-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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