B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.47
$0.47 -- average cost per click for Google Ads paid search, Travel and Leisure industry (Q3 2019)
In Q3 2019, the average cost per click for Google Ads paid search in the Travel and Leisure industry was $0.47.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$0.47
Unit
Currency Usd
Data Vintage
Q3 2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Marin Software
Primary
Tier B
https://www.marinsoftware.com/resources/digital-advertising-benchmark-report-q3-2019/ ↗
Source Article
Travel and Leisure Google Ads: clicks and clickthrough rate up year-on-year, cost per click down in 3Q2019
The Digital Advertising Benchmark Report Q3 2019 released this week by Marin Software shows for Google Ads paid search:
- Click volume increased by 2.9% vs.3Q2018
- Average clickthrough rate increased to 14.30% vs. 12.37% in 3Q2018
- Average cost per click dropped to $0.47 from $0.53 in 3Q2018
while…
Also cited by
ppc.land
https://ppc.land/
2026-08-18
Original Research
Marin Software
· Original study ↗
Methodology
Source: Marin Software's Digital Advertising Benchmark Report Q3 2019
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads paid search, Travel and Leisure industry: $0.47 average cost per click. Source: Marin Software (Q3 2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-leisure-google-ads-cpc-down-q3-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-leisure-google-ads-cpc-down-q3-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.47</strong> -- average cost per click for Google Ads paid search, Travel and Leisure industry<br><small>Source: Marin Software (Q3 2019) · <a href="https://lighthousedata.io/data/travel-leisure-google-ads-cpc-down-q3-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.