B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$4
$4 -- average cost per click for B2B SaaS paid search (2024)
The average cost per click (CPC) for B2B SaaS paid search is $3.72.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (8)
WordStream
Primary
Tier C
https://123-hp-printer-setups.com/ ↗
Source Article
123.hp.com Printer Setup Help
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Original Research
WordStream
· Original study ↗
Methodology
WordStream PPC Benchmark Report 2024; cited via third-party aggregator
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS paid search: $4 average cost per click. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-avg-cpc-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-saas-avg-cpc-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> -- average cost per click for B2B SaaS paid search<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/b2b-saas-avg-cpc-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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