B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per click for Travel industry paid search advertising (2020-2021)
The industry average cost per click referenced in the Texas Travel campaign case study was $1.53.
- The source text does not specify the exact source or definition of the industry average benchmark.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2020-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Alpha Key Digital
Primary
Tier C
https://alphakeydigital.com/case-studies/texas-travel/ ↗
Source Article
Texas Travel
Original Research
Alpha Key Digital
· Original study ↗
Methodology
Industry average benchmark cited in agency case study; original benchmark publisher not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry paid search advertising: $2 cost per click. Source: Alpha Key Digital (2020-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-industry-avg-cpc-1-53
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<blockquote cite="https://lighthousedata.io/data/travel-industry-avg-cpc-1-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per click for Travel industry paid search advertising<br><small>Source: Alpha Key Digital (2020-2021) · <a href="https://lighthousedata.io/data/travel-industry-avg-cpc-1-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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