B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$0.05
$0.05 -- cost per click for Facebook ads (CPC model test by Two Six Technologies) (2026)
A controlled Facebook ads comparison test by Two Six Technologies resulted in a cost of approximately $0.05 per click under the CPC model.
- Results from a specific controlled test
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.05
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Two Six Technologies
Primary
Tier C
https://transactional.net/cpm-or-cpc/ ↗
Source Article
CPM or CPC: Maximize Local Service Business Ads 2026
You're probably looking at ad reports right now and asking the same question most local business owners ask after wasting money for a few months: why did I get “visibility” but not enough phone calls? That's the trap. A dashboard full of impressions doesn't book jobs. Clicks don't matter either if t…
Also cited by
Original Research
Two Six Technologies
· Original study ↗
Methodology
Controlled Facebook ads comparison by Two Six Technologies, cited in article.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook ads (CPC model test by Two Six Technologies): $0.05 cost per click. Source: Two Six Technologies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-cpc-test-cost-per-click
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<blockquote cite="https://lighthousedata.io/data/facebook-cpc-test-cost-per-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.05</strong> -- cost per click for Facebook ads (CPC model test by Two Six Technologies)<br><small>Source: Two Six Technologies (2026) · <a href="https://lighthousedata.io/data/facebook-cpc-test-cost-per-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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