B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- cart abandonment rate for Travel & Hospitality e-commerce (2025)
Travel & Hospitality e-commerce has an average cart abandonment rate of 81%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
analyticsafe.com
Primary
Tier C
https://analyticsafe.com/cart-abandonment-reading-the-data-behind-lost-revenue/ ↗
Source Article
Cart Abandonment: Reading the Data Behind Lost Revenue
Cart Abandonment: Reading the Data Behind Lost Revenue
Every online store has a silent revenue leak. Shoppers browse, add items to their cart, and then simply leave. According to the Baymard Institute, the average cart abandonment rate across all industries sits at roughly 70%. That means for every …
Original Research
analyticsafe.com
· Original study ↗
Methodology
Industry benchmark table in blog citing Baymard-style data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel & Hospitality e-commerce: 81% cart abandonment rate. Source: analyticsafe.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-hospitality-abandonment-81
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<blockquote cite="https://lighthousedata.io/data/travel-hospitality-abandonment-81" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- cart abandonment rate for Travel & Hospitality e-commerce<br><small>Source: analyticsafe.com (2025) · <a href="https://lighthousedata.io/data/travel-hospitality-abandonment-81" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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