B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumers valuing transparency for consumers (2023)
In 2023, 84% of consumers believed transparency was more important than ever.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://linchpinseo.com/blog/ethics-in-marketing/ ↗
Source Article
Linchpin SEO : Ethics in Marketing: Navigating the Fine Line in a Digital Age
Marketing practices have fundamentally transformed in an era dominated by digital connectivity and rapid technological advances. We are now more interconnected than ever, enabling businesses to reach a global audience with the click of a button. However, this digital boon also brings forth complex e…
Original Research
Edelman
· Original study ↗
Methodology
Blog citing Edelman Trust Barometer
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 84% | |
| 2026 | 92% | +9.5% |
| Q1 2026 | 78% | -15.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% consumers valuing transparency. Source: Edelman (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transparency-important-84pct-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/transparency-important-84pct-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumers valuing transparency for consumers<br><small>Source: Edelman (2023) · <a href="https://lighthousedata.io/data/transparency-important-84pct-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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