B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- consumers valuing transparency for consumers (Q1 2026)
78% of consumers value transparency from brands, especially regarding product availability and shipping timelines.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/pre-orders-redefining-2026-product-launches/ ↗
Source Article
Pre
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report on consumer expectations, as cited by App Launch Partners
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 84% | |
| 2026 | 92% | +9.5% |
| Q1 2026 (current) | 78% | -15.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 78% consumers valuing transparency. Source: Nielsen (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-value-brand-transparency-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-value-brand-transparency-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers valuing transparency for consumers<br><small>Source: Nielsen (Q1 2026) · <a href="https://lighthousedata.io/data/consumers-value-brand-transparency-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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