B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- click growth rate for Toyota Shock of Recognition campaign (Southeast Toyota) (2025)
The Toyota 'Shock of Recognition' campaign achieved a 65% year-over-year increase in clicks (reaching 2.1 million clicks).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
22Squared
Primary
Tier A
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Original Research
22Squared
· Original study ↗
Methodology
Year-over-year growth in campaign clicks as reported by agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Toyota Shock of Recognition campaign (Southeast Toyota): 65% click growth rate. Source: 22Squared (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toyota-campaign-click-growth-65-percent
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<blockquote cite="https://lighthousedata.io/data/toyota-campaign-click-growth-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- click growth rate for Toyota Shock of Recognition campaign (Southeast Toyota)<br><small>Source: 22Squared (2025) · <a href="https://lighthousedata.io/data/toyota-campaign-click-growth-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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