B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- conversion rate increase for Tower28 (2022)
Tower28 experienced a 28% increase in conversion in the 16 days after integrating UGC videos on product pages via Gander.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Glossy
Primary
Tier B
https://www.glossy.co/pop/how-brands-are-making-e-commerce-feel-like-social-media/ ↗
Source Article
How brands are making e
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-15
electroiq.com
https://electroiq.com/
2026-08-15
Original Research
Glossy
· Original study ↗
Segmentation
IndustryBeauty
RegionUS
Channelsocial
Cite this stat
Plain Text
Tower28: 28% conversion rate increase. Source: Glossy (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tower28_conversion_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tower28_conversion_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- conversion rate increase for Tower28<br><small>Source: Glossy (2022) · <a href="https://lighthousedata.io/data/tower28_conversion_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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