B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- share of media spend for Topps Twitter campaigns (2014)
Twitter campaigns accounted for 32% of media spend for Topps during the 2014 MLB All-Star game campaign period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier B
https://mmaglobal.com/es/casestudies/topps-partners-fiksu-achieve-impressive-roi-facebook-and-twitte… ↗
Source Article
Topps Partners with Fiksu to Achieve Impressive ROI on Facebook and Twitter
Original Research
MMA Global
· Original study ↗
Methodology
Case study reported by MMA Global; 2014 MLB All-Star game period
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Topps Twitter campaigns: 32% share of media spend. Source: MMA Global (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/topps-twitter-32-percent-media-spend
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<blockquote cite="https://lighthousedata.io/data/topps-twitter-32-percent-media-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of media spend for Topps Twitter campaigns<br><small>Source: MMA Global (2014) · <a href="https://lighthousedata.io/data/topps-twitter-32-percent-media-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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