B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- share of media spend for Linear TV (UK) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profit Ability 2 / IPA
Primary
Tier C
https://eliya.io/blog/marketing-mix-modeling/optimization ↗
Source Article
Marketing Mix Model Optimization: Boost ROI with Smarter Decisions
Marketing Mix Modeling
Marketing Mix Model Optimization: Boost ROI With Smarter Decisions
Master the art of marketing mix model optimization to balance short-term wins with long-term brand health and competitive advantage.
Introduction
Harmonizing short-term and long-term marketing strategies is cru…
Original Research
Profit Ability 2 / IPA
· Original study ↗
Methodology
UK brand TV spend share, stable over past decades, per PA2/IPA-cited data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Linear TV (UK): 40% share of media spend. Source: Profit Ability 2 / IPA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-share-uk-media-spend-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-share-uk-media-spend-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of media spend for Linear TV (UK)<br><small>Source: Profit Ability 2 / IPA (2026) · <a href="https://lighthousedata.io/data/tv-share-uk-media-spend-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.