B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- direct traffic share for Top 25 US news websites (2011)
Direct traffic accounts for 60% to 65% of total traffic to the top 25 US news websites.
- Reported as a range: 60 - 65%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
25
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Pew Research Center's Project for Excellence in Journalism
Primary
Tier B
http://www.editorsweblog.org/2011/05/09/a-pew-center-study-into-online-news-reading-more-traffic-fro… ↗
Source Article
Editors Weblog - A Pew Center study into online news reading: more traffic from Facebook but Google is still top referrer
Original Research
Pew Research Center's Project for Excellence in Journalism
· Original study ↗
Methodology
Source reports a range of 60-65%; midpoint 62.5 used. Based on 9 months of Nielsen Company audience data analyzed by Pew Research Center's Project for Excellence in Journalism.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 25 US news websites: 60% direct traffic share. Source: Pew Research Center's Project for Excellence in Journalism (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top25-us-news-direct-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top25-us-news-direct-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- direct traffic share for Top 25 US news websites<br><small>Source: Pew Research Center's Project for Excellence in Journalism (2011) · <a href="https://lighthousedata.io/data/top25-us-news-direct-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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