B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
48,000,000
48,000,000 -- campaign views for Top Troops x MrBeast campaign (Social Point) (2024)
The Top Troops x MrBeast campaign integration gained 48 million views in under 24 hours.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Bodies
Primary
Tier B
https://mediabodies.com/blog/mega-influencers-are-they-worth-it-how-to-get-the-most-out-of-working-w… ↗
Source Article
Mega-Influencers: Are They Worth It? - Media Bodies
How to get the most out of working with top Social Media Influencers
In the early years of Influencer Marketing, brands wanted to partner with creators having the most followers. Those creators are now called ‘mega-influencers.’
As the industry matured, marketing teams recognised that mega-influence…
Original Research
Media Bodies
· Original study ↗
Methodology
Single campaign case study result reported by the agency that ran it
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top Troops x MrBeast campaign (Social Point): 48,000,000 campaign views. Source: Media Bodies (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-troops-mrbeast-48m-views-24h
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<blockquote cite="https://lighthousedata.io/data/top-troops-mrbeast-48m-views-24h" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48,000,000</strong> -- campaign views for Top Troops x MrBeast campaign (Social Point)<br><small>Source: Media Bodies (2024) · <a href="https://lighthousedata.io/data/top-troops-mrbeast-48m-views-24h" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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