B
Evidence Grade B
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Recent
17.92%
17.92% -- click through rate change for Google top-ranking pages (positions 1-5) (2025)
Top-ranking search result pages in positions 1 to 5 lost 17.92% of their clicks year over year according to a 2025 study of 200,000 keywords by Growthsrc.
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Lighthouse Research Team
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Evidence graded
Value
17.92%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
200,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growthsrc
Primary
Tier C
https://dmidigitalmarketing.com/what-role-does-e-e-a-t-play-in-ai-seo-ranking-factors-in-2026/ ↗
Source Article
What Role Does E-E-A-T Play in AI SEO Ranking Factors in 2026? -
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ToggleBy 2026, AI SEO would have gathered more momentum. Even now, some brands are already publishing content at faster speed, often utilizing a combination of AI tools and sprinkling in SEO keywords. But here’s the catch: Google’s algorithms and the AI systems that now summarize con…
Original Research
Growthsrc
· Original study ↗
Methodology
Study of 200k keywords by Growthsrc cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google top-ranking pages (positions 1-5): 17.92% click through rate change. Source: Growthsrc (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-ranking-pages-click-loss-ai-search-2025
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<blockquote cite="https://lighthousedata.io/data/top-ranking-pages-click-loss-ai-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.92%</strong> -- click through rate change for Google top-ranking pages (positions 1-5)<br><small>Source: Growthsrc (2025) · <a href="https://lighthousedata.io/data/top-ranking-pages-click-loss-ai-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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