B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- upsell rate for top-performing e-commerce stores (2025)
Top-performing e-commerce stores achieve an upsell conversion rate of 30%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
OpenSend & Focus Digital
Primary
Tier A
https://upsella.com/free-shopify-tools/upsell-calculator ↗
Source Article
Post-Purchase Upsell Revenue Calculator | Upsella
Free Calculator
Discover how much additional revenue you could generate with SMS-powered post-purchase upsells. Enter your store metrics below.
Post-purchase upsell conversion rate is the percentage of customers who accept an additional offer after completing their initial purchase. Industry average…
Original Research
OpenSend & Focus Digital
· Original study ↗
Methodology
Benchmarks sourced from OpenSend & Focus Digital 2025 Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
top-performing e-commerce stores: 30% upsell rate. Source: OpenSend & Focus Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-performers-upsell-rate-2025
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<blockquote cite="https://lighthousedata.io/data/top-performers-upsell-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- upsell rate for top-performing e-commerce stores<br><small>Source: OpenSend & Focus Digital (2025) · <a href="https://lighthousedata.io/data/top-performers-upsell-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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