B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- upsell rate for SmartWorkout (Passion.io creator fitness app) (2025)
SmartWorkout achieved a 72% upsell rate when bundling their app with resistance band purchases.
- Vendor-published case study
- No specific measurement methodology or sample size disclosed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Passion.io
Primary
Tier A
https://passion.io/blog/marketplace-vs-your-own-app-why-top-teachers-choose-brand-ownership-for-grow… ↗
Source Article
Marketplace vs. Your Own App: Why Top Teachers Choose Brand Ownership for Growth
Updated 12th November, 2025
When you're generating mid-five-figure MRR, marketplace commissions that eat 37-63% of your revenue become impossible to ignore. Udemy keeps 63% on marketplace sales. Skillshare's royalty pool pays $0.05-$0.10 per minute watched. Meanwhile, you manage seven different tool…
Original Research
Passion.io
· Original study ↗
Methodology
Vendor-published customer case study; upsell rate when the app was bundled with resistance band purchases; no methodology disclosed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SmartWorkout (Passion.io creator fitness app): 72% upsell rate. Source: Passion.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartworkout-upsell-rate
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<blockquote cite="https://lighthousedata.io/data/smartworkout-upsell-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- upsell rate for SmartWorkout (Passion.io creator fitness app)<br><small>Source: Passion.io (2025) · <a href="https://lighthousedata.io/data/smartworkout-upsell-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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