B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share of marketing budget allocated to content marketing for Top-performing B2B firms (2021)
The best-performing B2B firms spend upwards of 40% of their overall marketing budget on content marketing.
- Stated as upwards of 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webbiquity.com
Primary
Tier B
https://webbiquity.com/event-marketing/how-to-maximize-roi-from-your-event-marketing-content/ ↗
Source Article
How to Maximize ROI from Your Event Marketing Content
Original Research
webbiquity.com
· Original study ↗
Methodology
Best-performing firms' content marketing budget share cited as 'upwards of 40%'; no original survey attributed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-performing B2B firms: 40% share of marketing budget allocated to content marketing. Source: webbiquity.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-performers-content-marketing-budget
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-performers-content-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of marketing budget allocated to content marketing for Top-performing B2B firms<br><small>Source: webbiquity.com (2021) · <a href="https://lighthousedata.io/data/top-performers-content-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.