B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- share of marketing budget allocated to content marketing for B2B companies (2021)
The average B2B company spends 29% of its overall marketing budget on content marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
webbiquity.com
Primary
Tier B
https://webbiquity.com/event-marketing/how-to-maximize-roi-from-your-event-marketing-content/ ↗
Source Article
How to Maximize ROI from Your Event Marketing Content
Original Research
webbiquity.com
· Original study ↗
Methodology
Average content marketing budget share cited without attribution; consistent with published B2B content marketing budget benchmarks of the period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 29% share of marketing budget allocated to content marketing. Source: webbiquity.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-budget-share
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of marketing budget allocated to content marketing for B2B companies<br><small>Source: webbiquity.com (2021) · <a href="https://lighthousedata.io/data/b2b-content-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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