B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

40%

40% -- share of total consumer spending for US top 20 percent of earners (affluent consumers) (2012)

Name: Share Of Total Consumer Spending Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2012 · Unity Marketing

The top 20 percent of earners in the US account for more than 40 percent of all consumer spending.

Source states 'more than 40 percent'

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Attribution: Unity Marketing View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2012

Entity

US top 20 percent of earners (affluent consumers)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Unity Marketing Primary Tier B

http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/2Q2012_LCI_Webinar_Announcement.p… ↗

Confidence: 53/100 Vintage: 2012 Channel: Common Crawl

Source Article

Research Topics

Original Research

Unity Marketing · Original study ↗

Methodology

Unity Marketing analysis of affluent consumer spending share

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US top 20 percent of earners (affluent consumers): 40% share of total consumer spending. Source: Unity Marketing (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-20-percent-earners-consumer-spending-share

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<blockquote cite="https://lighthousedata.io/data/top-20-percent-earners-consumer-spending-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of total consumer spending for US top 20 percent of earners (affluent consumers)<br><small>Source: Unity Marketing (2012) · <a href="https://lighthousedata.io/data/top-20-percent-earners-consumer-spending-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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