B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- share of total consumer spending for Top 10% of US earners (2026)
The top 10% of earners account for approximately 50% of total consumer spending.
- The source notes the figure is 'about 50%'.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier A
https://retailiq.kantar.com/2026-value-channel-virtual-event ↗
Source Article
2026 Value Channel Virtual Event
Virtual Event
1 & 2 April 2026
Virtual
2026 Agenda
With the middle of the retail market evaporating, winning in 2026 is no longer about broad-based promotions. Instead, it is about mastering the value trifecta: the psychology of bifurcated shoppers, precise pricing, and the nuanced growth of the val…
Original Research
Kantar
· Original study ↗
Methodology
Kantar Retail Insights analysis of K-shaped spending bifurcation
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Top 10% of US earners: 50% share of total consumer spending. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-10-percent-earners-consumer-spending-share-2026
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<blockquote cite="https://lighthousedata.io/data/top-10-percent-earners-consumer-spending-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of total consumer spending for Top 10% of US earners<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/top-10-percent-earners-consumer-spending-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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